Know Your Beauty
Try nowMEITUGENIUS: Enhance your Beauty
MeituGenius is ushering in a new era in beauty retail. MeituGenius is a smart AR makeup trial brand for commercial use that has been independently developed by Meitu, which contains MeituGenius In-Store, MeituGenius Online, Cosmetic Promotion Assistant and Offline multi-scenario services. MeituGenius offers high-fidelity virtual makeup trial, hair dye, contact lens trial, accessories trial, facial feature analysis and other services based on Meitu industry-leading facial technologies.
Virtual styling services empower the beauty industry marketing
Optimize experience
Easy makeup trial operation further optimizes user experience
Increase conversion
Efficient color trial helps increase conversion rate and sales
Save cost
Virtual services reduce product wastage and personnel cost
A multi-scenario solution fully covers sales channels
MeituGenius provides virtual makeup trial solutions for different scenarios, which include MeituGenius In-Store for offline retailing, MeituGenius Online for online marketing and the lite Cosmetic Promotion Assistant for community marketing.
- App
- Mini-Program
- H5
- Web
- Offline
The technologies used in MeituGenius are independently developed by MTlab, which enable the device to complete a facial detection in 2.7 milliseconds and provide precise virtual styling services by locating the 118 key facial points.
Makeup
Support for more than 50 textures across 8 categories, including lipstick and eye shadow, precisely displayed in real time with vivid 3D effects.
Accessories
Supports trying out trending accessories in real time with just one tap to improve the shopping experience for customers and stimulate customer purchase decisions.
Facial Feature Analysis
Precisely analyze customers' facial attributes and intelligently recommend makeup products and looks.
Hair Dye
Intelligently recognize hairline and hair condition, real-time hair color change, multi-color, gradients, and more.
Contact Lenses
Precisely calculate pupil distance and width for a convenient, vivid trial experience.
Skin Tone Analysis
Analyze customers' skin tone based on Pantone Colors and recommend corresponding foundations.
Makeup
Support for more than 50 textures across 8 categories, including lipstick and eye shadow, precisely displayed in real time with vivid 3D effects.
Hair Dye
Intelligently recognize hairline and hair condition, real-time hair color change, multi-color, gradients, and more.
Accessories
Supports trying out trending accessories in real time with just one tap to improve the shopping experience for customers and stimulate customer purchase decisions.
Contact Lenses
Precisely calculate pupil distance and width for a convenient, vivid trial experience.
Facial Feature Analysis
Precisely analyze customers' facial attributes and intelligently recommend makeup products and looks.
Skin Tone Analysis
Analyze customers' skin tone based on Pantone Colors and recommend corresponding foundations.