Cases
Meitu collaborates with Dior once again, using digital technology to expand the beauty services space
MeituGenius and Dior have entered into a partnership to provide virtual makeup trial services and new retail solutions for Dior. Users can experience custom makeup looks and AI makeup tutorials with one tap, and can purchase Dior's makeup products through BeautyCam's Activity Zone.
MeituGenius and DFS's first online collaboration: Virtual makeup trial technology improves sales conversions
Recently, Meitu announced that its virtual makeup trial product MeituGenius has reached a cooperation agreement with the international luxury travel retailer DFS Group for the third time to improve the shopping experience for consumers on the official DFS Macau Mall WeChat Mini-Program.
MeituGenius cooperates with Givenchy again, helping the brand's brick-and-mortar stores reduce costs and improve efficiency
The cooperation between MeituGenius Online and the internationally-renowned brand Givenchy represents the first time a brand will use the offline-to-online lightweight makeup trial method. The contactless virtual makeup trial meets the needs for a "zero contact" store experience in the post-pandemic era, while also eliminating the loss of makeup trial products and makeup removal steps, reducing costs and increasing efficiency for stores.
MeituGenius teams up with Watsons to help upgrade their one-stop virtual makeup shopping experience
MeituGenius, Meitu's virtual makeup trial product, once again reached a partnership agreement with international retailer Watsons. Watsons has committed to integrating the MeituGenius SDK in order to offer virtual trials of makeup products as a shopping service in Watsons brick-and-mortar stores in mainland China.
Meitu upgraded the Beauty Industry Support Plan
Meitu's Beauty Industry Support Plan offers online makeup trial service for global beauty enterprises and retailers for free
MeituGenius partners with DFS Group once again to offer its AR trial across four continents.
Meitu is once again partnering with DFS Group to offer AR Trials to retail customers, having first collaborated in August of last year. Beginning August 1st 2019, the MeituGenius enhanced AR cosmetic sampling mirror will be available in 25 DFS stores in 13 countries and territories around the world. These include the United States, Italy, Australia, New Zealand, Japan and more.
Meitu: A company with a truly global reach.
MEITUGENIUS collaborates with well-known brands such as GivenchyBeauty, Sephora, MAKE UP FOR EVER, Watsons, DFS Galleria, Clarins, and more. These partnerships represent the global commercial success of the product and its brand.
MEITUGENIUS enhances the efficiency of traditional cosmetic retail through precision marketing.
Meitu’s large number of loyal female users, along with its extensive experience in beauty and cosmetic retail went into making MEITUGENIUS one of the most powerful tools of its kind on the market.
CK Hutchison Forms Strategic Partnership with Meitu
MIETUGENIUS intelligently recognizes facial features, records customer usage data in real-time, and provides marketable data and accurate insights for Watsons to assist with the development of retail and marketing strategies.
Sephora has teamed up with MEITUGENIUS to create its first concept store in Asia
MEITUGENIUS monitors consumer trends in real time through customer makeup trial records. Through MEITUGENIUS, we can learn information such as the popularity of colors, brands, and more. This data offers excellent support for Sephora's precision marketing efforts.
How can cosmetic brands improve their operational efficiency while expanding? By making use of the insights offered by MEITUGENIUS
MEITUGENIUS seamlessly combines beauty and value to provide consumers with a dynamic virtual cosmetic experience. It does this without the need for staff to provide samples, give advice, or even offer purchase assistance.
MEITUGENIUS is offered in MAKE UP FOREVER and Sephora retail stores
Internationally renowned brands MAKE UP FOR EVER and Sephora cooperate with MEITUGENIUS and rely extensively on Meitu's black technology to offer real-time virtual makeup trials that accurately display makeup and color textures on the user's face.
NARS and Meitu co-host AR Makeup Trial: NARS identifies brand awareness and core products as core areas of focus.
MakeupPlus and NARS co-hosted an AR makeup trial experience at Raffles City Shanghai. Customers were able to sample makeup styles in real time using AR without assistance from staff.